Your visitors and followers prefer using social media sites during specific hours. So if you start sharing your content when your users are on these social sites, you’ll not only gain more shares, but you’ll also notice an increase in traffic.
When sharing your information it is necessary to get it seen by the most people and to do that you need to know when they are on their social media sites. So here is the data so you can plan your day and make sure your content is viewed.
1) Best Times to Post on Facebook
People log in to Facebook on both mobile devices and desktop computers, both at work and at home. How it’s used depends heavily on the audience.
The best time to post on Facebook is 3:00 p.m. on Wednesday. Other optimal times include 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–4:00 p.m. on Thursdays and Fridays.
Engagement rates are 18% higher on Thursdays and Fridays, and weekdays from 1:00–4:00 p.m. tend to see the highest clickthrough rates. On Fridays, Facebook use spikes by 10%. Since people tend to be happier on Fridays, post funny or upbeat content to match your audience’s mood.
The worst times to post on Facebook are weekends before 8:00 a.m. and after 8:00 p.m,
2) Best Times to Post on Twitter
Like Facebook, people use Twitter on both mobile devices and desktop computers, both at work and at home. How it’s used also depends heavily on audience — but people often treat it like an RSS feed, and something to read during down times like commutes, breaks, and so on.
The best times to post on Twitter are weekdays from 12:00–3:00 p.m. and 5:00 p.m.
3) Best Times to Post on LinkedIn
LinkedIn is used by professionals, and they tend to use it during the workweek, during working hours, just before the workday starts, and just after it ends.
The best time to post on LinkedIn is midweek from 5:00–6:00 p.m. Other optimal times include Tuesdays from 10:00–11:00 a.m., and Tuesdays, Wednesdays, and Thursdays from 7:30–8:30 a.m., at 12:00 p.m., and from 5:00–6:00 p.m.
Tuesdays tend to see the most clicks and shares, especially between 10:00–11:00 a.m. Mondays see lower engagement rates than the rest of the workweek, likely because people are catching up from the weekend. Friday may see lower engagement rates too, as people are wrapping up the week and even leaving early for the weekend.
The worst time to post on LinkedIn is during the night, between 10:00 p.m. and 6:00 a.m.
4) Best Times to Post on Pinterest
Pinterest users are usually female, ( but have notices lately there are quiet a few men pinning boards) and are most active in the evening.
The best time to post on Pinterest is in the evening any day of the week, especially Saturdays from 8:00–11:00 p.m.
Other optimal times include every day from 2:00–4:00 a.m. and 2:00–4:00 p.m., and Fridays at 3:00 p.m.
So there we go. What days and times have proven to be the most successful for your business? Share your thoughts in the comments section below.