For reasons best known to itself, Google loves blogs.
However, it loves one of the most popular blogging platforms even more, and that platform is WordPress. WordPress is probably the most widely used blogging and content management system in the world today, takes about five minutes to set up and, best of all, it’s absolutely free. Installing WordPress couldn’t be easier and I can show you how to do it. (Contact me) If you want more traffic, install a WordPress blog on your website.
Quick, easy traffic generation
At one time, all websites were created using a language called HTML; indeed, many still are. Today however, many of the best and biggest websites are actually WordPress sites. The advantage of a WordPress site is that fresh material can be added regularly and easily. Blog articles don’t have to be long and just 300 words added twice a week will make a huge difference to your website’s search engine rankings.
Having a blog is a tremendously powerful means of producing huge amounts of free, targeted traffic to any website. If it’s a subject they know about, even inexperienced writers can produce a reasonable quality, 300 word blog post in about an hour or less. If you really want more targeted traffic, don’t neglect or underestimate the power of blogs – and make absolutely sure that you have one as part of your website.
Writing Guest Blog Posts
Increase your traffic by having a well established ‘authority site’ link to yours. Search engines look for websites that are referenced by authority sites and regard such linked sites as being more worthy of promotion. This is not the same as you having a link to the authority site. What is required by the search engines, especially Google, is that people can go to the authority site, find a link to your website and click on it. So, the question is:
“How to do I get an authority site to link to mine?”
If you have some writing skill, an excellent way in which to gain links – and therefore traffic – is to write for an already established blog. This may seem a daunting prospect at first but, when you realise how much you know about your own business and the niche in which it operates, it soon becomes clear that you have information and opinions that can be usefully shared with others in the same niche. By including a link to your website in your bio, you establish a link with the authority site.
Finding the right opportunities
You need to find guest post openings. Looking for places to guest post isn’t difficult; just Google ‘guest posting’. What you’re looking for however is very different. You want high quality sites related to your own business or industry. These sites will fulfil most or all of the following requirements:
- The blog content is relevant to your own business or niche
- The blog audience will have a direct or indirect interest in your business niche
- The blog’s own articles will have successfully drawn comments from engaged readers
- The blog editor engages in relevant social media activity, which will promote your posts
No portfolio? No problem
One thing that sometimes deters people from approaching other blogs is the lack of a ‘portfolio’ showing examples of previous blog contributions. It’s perfectly reasonable that before a well established, industry-related blog allows someone to write for them, the blog owner or editor will want to know that the person contacting them can write to the required standard. So, if you haven’t guest-posted before, what do you use for your credentials?
The answer is to direct the intended recipient of your article to your own blog. By the time you consider guest blogging, you should have already written several successful posts for your own blog. By looking at those, the editor or owner of the guest blog for which you wish to write can be assured of your competence. Your own posts will show that you are in the same business, know what you are talking about and have something worthwhile to contribute. You don’t need hundreds of posts; just a few really good ones that will give a good flavour of what you can offer the guest blog.
In short a WordPress website is the most valuable action you can do for your online business. I have videos ready to show you how to install and implement WordPress Blogging Platform. Contact me.