5 Reasons To Write A Book

book5aI’ve been encouraging others to take
advantage of what Amazon has to
offer and start writing and publishing
Kindle eBooks.

Here are 5 reasons why:

1. They’re easy to write. 

A Kindle eBook can be between 3,000 and 10,000

words–easily done in a weekend or less.

2. They establish expertise.

If the books have solid content, Kindle authors

become recognized authorities in their field.

3. They are easy to buy. 

Readers love the ease of click, download and read.

4. They are a breeze to upload. 

Amazon offers step-by-step instructions to

uploading a Kindle eBook so you’re published in

less than 5 minutes. If this scares you I can help.

5. You’re listed on a top 10 website. 

You get an “Author Central” profile page on 
Amazon, which puts you higher in search rankings

and gives readers a place to find you and your books.

All on one of the most recognized and most

visited sites in the world!

Remember writing a book is a serious way to move your business

upward helping you create a successful online business

 

 

 

 

 

 

 

Yes, You Need a Website

Are You Hiding in Plain Site?
Enhance your online presence with great niche-related features

These days, any serious business owner with a brain in their head has a website or blog to help market their business. A website with your own domain name (URL) establishes a professional online presence and offers a central hub for all of your online and offline marketing efforts. However, if you have not updated your website recently or posted fresh content to it, it’s time to enhance your online presence to improve your chances of succeeding in a competitive niche.

If your website is more than a few years old, chances are it might not be mobile-friendly. With the boom in Smartphones and tablet computers, this should be your first enhancement.

Second, do you have a blog? A blog is a fun and interesting way to present fresh niche-related content on a regular basis. Write the content, or commission it, upload it, and set the publication date.  Your blog will be updated regularly without you having to work on it every day.

If you are working in a small company or are a solo entrepreneur, you might be thinking that you have no idea how to do either of these task and have no budget to hire anyone. The good news is that you can kill two birds with one stone with a completely free program WordPress.

There are two ways to accomplish this. The first is to set up a free blog at WordPress.com. This basic version of the program is mobile-friendly and will show you just how easy WordPress is to use.  Link to your site and vice versa to drive more traffic.

The second way to do this is to download a copy of the free program at WordPress.org and upload it to the main folder of your website, or to a subfolder, such as one called blog.  Install the program and start adding content.

The full version of WordPress includes 2 key items that can really help your niche business take off. The first are themes and the second are plugins.

Themes set the overall appearance and functionality of the site, such as a text-based blog versus a photo blog. Search through all the free professional-looking themes available to find the one that is right for the look and feel of your business.

Plugins are little mini-programs that add a range of functions and tools to your pages and site.  These can range from social media links that will let you promote your site on all your accounts and allow your customers to promote your site as well to a number of exciting niche options that will make your site a magnet for customers, such as:

– Auctions
– A forum or discussion board
– Top niche products lists with links to buy
– An article directory
– A membership site, free or paid
– A Frequently Asked Questions (FAQs) portal

And much more.

If your site isn’t getting the kind of traffic you want or enough repeat visitors, update your site/blog, add functionality, and see what a difference it can make to your profits.

Don’t know where to start?  I can help, contact me.

8 Mobile Marketing Tips

phonerhumbIgnore mobile at your peril.

Mobile isn’t about you, your product or your brand.

Mobile is about reaching your prospects, customers and audience where, when and how they want to interact with you.

Mobile marketing success requires contextual relevance. Specifically your audience expects to get easy-to-find, useful-to-current-need-and-location content fast. They want instant information gratification.

1. 2016 Mobile usage

Mobile, specifically smartphones, is our constant companion. It’s where your audience spends its time.

  • 73% of people always have their mobile device with them (October 2015 Facebook research).
  • People pick up their mobile devices 150 to 200 times a day. Result: Almost 30 billion US mobile moments per day total. (Forrester)
  • Mobile sessions average 1 minute 10 seconds or 177 minutes per day. (2014 Google data)

We’re approaching a Mobile Tipping Point when mobile usage exceeds that of all other devices combined. Global Web Index predicts this will happen in 2018.

Your mobile connected and savvy customer  demands a quality mobile customer experience.

  • Roughly 50% of US consumers expect to find the information they want or need based on their context on their mobile device.
  • Only 14% of companies Forrester surveyed use mobile to transform their customer experiences. Examples include Apple Pay, Starbuck order-ahead, mobile boarding passes.

Make marketing mobile first to reach your maximum potential audience.

  • Only 25% of companies will fully integrate mobile into their overall business strategies to transform their customer experience (Forrester Research).

Actionable 2016 mobile marketing tactics:

  1. Focus on people, your target audience in particular. Reach them when and where they’re ready to engage with you. Concentrate your marketing on your audience not devices or channels. You need a seamless process. Be prepared to track and attribute customer interactions cross channels.
  2. Understand your customer’s buying process With a variety of devices and channels available, most prospects no longer go from initial connection to purchase. Research and shopping often occurs across devices or channels.
  3. Plan for thumb action. Appreciate how your various potential audiences will use their mobile device to find, research and purchase your product.
  4. Be present on mobile so people can find you when and where they’re ready to engage with you.

    • Anticipate your prospects’ mobile needs and provide appropriate information.
    • 29% of visitors immediately switch to another site if they don’t get what they need. Every second counts!!!
  5. Reduce steps. Mobile owners may use voice search or have trouble with a small screen. Also, offer other options such as phone.
  6. Make calls-to-action easy-to-see and respond to. Think fat fingers.
  7. Mobile email. Email can be a filler activity. Translation: Employees read email and other content during their daily commute or other non-work hours.
  8. Check email readability and rendering on mobile devices. Often this depends on your email provider (I use Aweber.) Unlike other aspects of your 2016 mobile marketing, this service shouldn’t require additional work on your part.

Unlike PCs, your 2016 mobile marketing must be dynamic. It depends on where and what your audience is doing at that specific time and location. Their content matters. You need to deliver the right message at the right time based on your audience’s location and needs.

To tap into the 30 billion US mobile moments per day, Integrate your mobile and desktop marketing plans to respond to your audience on their terms, not yours.

What do you think will be the key 2016 mobile marketing trends and why do you think so?

7 tips to Get Your emails Opened

mailbox2Do your emails get  opened?

Frustrated because your emails go un-opened?

Use these  tips to improve your results and make your business stand out so that your emails are read.

1. Give readers a reason to open your email

Otherwise your email is trash. Literally. Don’t forget to tell your audience: What’s In It For Me (aka WIIFM)?

Don’t limit your email communications to sales push. Even though your content isn’t focused on making a sale, you’ll lay the foundation to develop relationships with your community by making them feel that they know you.

2. Show your personal side

Why? It’s like talking to a good friend. So they can know. like and trust you.

Include a personal note in your emails and newsletters as these communications can resonate with your readers. They make readers feel like they know you personally.

Note this doesn’t give you permission to over share. Don’t make your private life public.

3. Take the time to thank your audience

Here’s another traditional form of correspondence to which any newlywed can relate. Write a note. Tell your customers: thank you!

I’m not talking about auto-responders that check up on whether you’ve received the product or are willing to review it.

Write an email message that your customers will open. Give them help to make their purchase more useful to them.

4. Figure out how to break into your reader’s inner circle

Attention remains your audience’s scarcest resource. You have to earn the ability to appear in your subscriber’s inbox with every email.

Remember there’s LOTS of competition to get into the email inbox. Don’t forget, it’s not just your competitors! It’s every other person or business that wants your audience’s attention. 

You must earn your audience’s trust. This means don’t just add people to your list without their permission.

5. Move your readers to take action

This doesn’t mean buying. It can be sharing on social media or via email. Remember it takes multiple impressions before people purchase.

6. Resend your unopened emails

A week after you email your list, resend the email with a different subject line. Don’t forget to suppress people who opened it. This increases your reader rate with limited incremental effort.

7. Optimize your content for mobile use

Email is one of the biggest activities people do on a smartphone, especially people who have work email addresses.

Remember to think mobile first. (Here’s the lowdown on 2016 Mobile Marketing.

The email content marketing bottom line: Offer your email subscribers more than just promotional push communications.

Where possible, get personal by showing your readers insights from your personal side.

What email content marketing resonates best with your readers and why?

 

How to create a sales funnel

suesmarketingtips.comsales funnelHave You Ever Wondered How to Create lots of  Revenue and Online Subscribers?

The concept of “creating customers” may at first seem to be an odd one. Don’t you find customers, not make them? Well, yes and no. While it is extremely hard to turn someone into a customer if they have no interest in your product/service or don’t have the money to make the purchase, with a proper sales funnel, you can create fans out of people who never even knew you existed (or at least never realized how much they needed whatever you’re selling). A sales funnel can also turn an “on the fence” customer into a raving fan who refers even more people to you!

Moving people down the sales funnel is called lead nurturing.

Some of the main ways to turn leads into customers include:

  • Make your leads feel special. No one likes to feel like a number.
  • Find a connection with the person, such as liking the same sports team.
  • Respond to questions quickly. When someone asks for more information, they want it now so they can make a decision, not three months (or even three days) later.
  • Communicate often. Don’t get annoying, but make sure you stay top of mind.
  • Incentivize. What bonuses or special deals can you offer if they make a purchase right now?
  • Be extremely helpful. Become an expert in your industry, so you’re seen as an authority. That way, your recommendations mean more.
  • Do research so you’re making the right recommendations to each person. What can your lead afford? What are their biggest pain points?

Sales Funnel Overview

Here’s the who, what, when, why, how of sales funnels:

  • Who: All businesses should have a sales funnel in place to help them turn leads into customers.
  • What: A sales funnel is a plan to allow a person to become aware of your company, learn about it, and make a decision on whether or not to buy.
  • When: Start funneling people into this process from day one, so you can slowly move them toward a sale.
  • Why: Sales funnels allow you to track your ROI and work on better customer retention practices.

how:  If you want more information on creating a Sales Funnel check out my SlideShare presentation