4 ways you can automate your business

If you want to be successful and make money online without giving
up all of your free time then you need to automate your business.

Putting your business into auto-pilot is one of the most profitable
things you can do. First, it means you still make money when you
are not working. So it’s OK for you to go on holiday… or get
ill without losing any income… but much more importantly, once
you have set up a fully automated system and it is making money you
can rinse and repeat!

If you want to make money online working from home then doesn’t
it make so much more sense to have several income streams?

Let’s look at 4 ways you can automate your business, so that
you can work from home (without having to actually do any of the
work!)

1. Set up a squeeze page to capture email addresses
A squeeze page is special page that is designed to capture email
addresses. To do this you need too things. First you need a form
where the visitor can enter their details and second, you need a
reason for them to want to give you their details!

For now, don’t worry about the form side of things, the
mechanics of setting up a squeeze page are a lot easier than you
might expect. Your squeeze page will be used to add people to an
email list, so you need a company or software to manage your list.
I recommend using Aweber, I’ve been using them for many years
and have found their services to be excellent. The good news for
any technophobe is that aweber will supply a form that you can pop
onto your squeeze page in just a few clicks.

The important part that you need to think about is the incentive
that you are going to offer people in exchange for their info. You
might like to offer a free book, audio download, access to more
information or whatever. Basically you are just looking for
something that has value for your target market.

Once you have set up a squeeze page you can start to build a list.
Which leads us nicely onto step 2:

2. Create a series of emails for an auto-responder
Aweber (the company I recommend you use to manage your lists) also
provide an excellent auto-responder service. This is a system which
allows you to pre-write a series of emails and select when each one
will be delivered. For example, you might have a welcome email sent
out as soon as a person is added to your list, then some free
information, followed by a promotion or an offer a week later.
After another week you might have an email sent out to anybody that
didn’t buy the offer and offer them a discount. Or you might
send out an email to the people that did buy the offer and offer
them another product or service.

Good email management software will do this all for you
automatically. You can have people moved from a prospect list to a
buyers list when they make a purchase and taylor your automated
emails to suit whatever stage of your product funnel your prospect
is currently at.

3. Promote affiliate products
Once you’ve set up your auto responder to promote all of your
own products and you have nothing left to sell, find affiliate
products that might appeal to your market and promote those.
Selling affiliate products is one of the very best ways to make
money online as you don’t have to do any of the work yourself!
You also don’t have to write any of the sales copy (which is
often the most difficult part of selling online)

All you need to do is send people to the merchant website, and when
they buy, you get paid.

With a little effort it’s very easy to set up a fully automated
business using auto-responder email. Once you have one up and
running you can then repeat the process over and over until you
have multiple passive income streams all feeding money into your
bank account on auto-pilot!

Done for You Option

If you don’t want to set up your own system for making money
online, you don’t have to. For a very modest investment you can
use a ‘done for you’ system that is ready to start making
money for you on auto-pilot immediately.
The system is called Big Commission Blueprint. You can access it here

Press Release- Must Have To Publicise Your Business

Press Releases – Don’t Ignore Them

An online ‘press release’ can be used to publicise anything related to your business. It can be used to announce a new website, new web pages, a series of tutorials, reference documents (containing links to your products or services) new services or new products.

A press release should be no longer than 400 words, be written in an informative style, usually in the third person and contain a quote from ‘a company spokesman’, real or otherwise. The quote is important as it lends credibility and provides another opportunity to use the company name, which should be published as a link to the main website.

Forum seeding – without spamming

Online forums related to your business or products can provide a rich vein of potential traffic, as they allow contributors to include their own website URL in their forum ‘signature’. There are literally thousands of forums devoted to every subject you can imagine. You can surely find several related to your business niche simply by using a Google search. There are however a few points to bear in mind when using forums to ‘seed’ new traffic:

  • Find posts that ask a question and then offer a solution
  • Don’t post more than two links in any particular thread; instead, find another thread
  • Ensure that your offered solution is genuine and works
  • Don’t blatantly advertise your business; just include the website URL in your forum signature
  • Use as many different forums as possible; some have limits on the number of individual links that can be included

Forums can be really productive in terms of traffic and, because the forum is directly related to your business niche, any traffic from that forum will be highly targeted. A truly valuable source of new website visitors.

Web Pages That Generate Traffic

Web Pages That Actually Work!

If you want your web pages to generate free, targeted traffic, there are certain rules that need to be followed. These rules are simple and work every time:

  • Page content should be of the very best quality
  • Include the relevant keyword in the content
  • Keep paragraphs short – 100 words at most
  • Use graphics and enter the keyword into the ‘alt’ tag of the image
  • Ensure the keyword is in the title and first paragraph of text

Remember: Informative, Accurate, Unique!

Tutorials that actually teach

Free online tutorials (published as web pages) are great for attracting targeted traffic. Use all the web page techniques listed above plus the following:

  • Make the subject of the tutorial absolutely clear
  • Keep the tutorial to no more than 400 words/page
  • Use sub headings and break the tutorial into easily understood ‘chunks’
  • Assume no prior knowledge on behalf of the reader
  • Use graphics or images where appropriate – a picture can often clarify a point
  • Don’t leave anything out if it is a detailed (rather than a ‘general’) tutorial
  • Offer tutorials on your own services/products and also broader, related tutorials as well

Tutorials are among the most searched for items online and, assuming they have genuine value, are amongst the most successful devices for generating targeted traffic.

E-BooKs Give Away And Make a Profit

E-books and How to Give Them Away – Profitably!

An e-book makes a great giveaway. Creating a good e-book  is both an art and a science.  However, as long as what you write is (no apology for labouring the point!) informative, accurate and unique, your e-book will have genuine value. It should be relevant to your business or product, should include some kind of link to your website on every page (which will be regarded as back links when the e-book is open on a computer connected to the Internet) and should be reasonably short, easy to read and understand.

Your free e-book needs to be sold!

The subtitle above may seem to be a contradiction but, as you will see, it isn’t. The truth is, people value what they pay for and therefore tend to regard a free product as being worthless. As a result, free products have to be sold just as hard as paid products. If you want someone to download your e-book – and therefore signup for your list – that person must feel they’re getting something of value in return for their name and email address.

Assuming your visitor is interested, selling the features and benefits of your free e-book will generally persuade them to sign up for it. Imagine it were a paid product and use the same techniques as you would to sell any of your products or services. This includes having a ‘cover image’ of your e-book as part of your page content. The cover image, which should include the title of the book, a subheading encapsulating its content and the author, need be nothing more than a simple graphic. Remember however that it is the title that’s really important, as that is what people will take notice of. The cover image should also provide the very first page of the book itself.

Finally, always over-deliver on value. Whatever you promise those who download your e-book, always give them more than they are expecting; that way, they’ll come back to you.

Lists and Autoresponders

There’s an old saying in Internet marketing that, “The money is in the list.” It really is too and, if you want to make the most of the visitors that come to your website and promote your products or services to them on an ongoing basis, you’re going to need an autoresponder

The most powerful weapon of Internet war!

Attempting to generate targeted traffic to their website has been likened by some experienced marketers to fighting a war. The enemy is of course the search engines and, in order to defeat them, you need to have the appropriate weapons; this guide you’re now reading being one of them.

The most powerful weapon of all however, is the autoresponder.  An autoresponder enables you to place a signup form on your website. This in turn enables people to fill in their name and email address and be added to your list. Unfortunately, most people are reluctant to do this and as a result, they have to be either coerced or bribed into doing so; something that we will cover in the next topic!

It’s really beyond the scope of this short guide to explain in detail just how an autoresponder works. In basic terms though, when someone submits their name and email and is added to your list, in return they will automatically receive something that they consider to be of value to them. They can also be sent regular, pre-written messages, updates or newsletters, all of which is handled automatically by the autoresponder.

Free and easy

The major commercial autoresponder companies charge between $20 and $300 per month; autoreponders can therefore become a major expense. The good news is, there are free alternatives available.

If you host your site yourself and have a WordPress blog, as indeed you should if you want to generate traffic, there are WordPress plug-ins that provide efficient, if simple autoresponder functionality. There are several of these, some of which are free, one of the most popular being available at https://wordpress.org/plugins/bft-autoresponder.

For a complete, professional, first-class, hosted autoresponder service which is just as good as its commercial rivals, take a look at listwire – which is absolutely free!  This is what I use as my autoresponder.

The essential rule

There is an essential rule for effective autoresponder list building which must be followed absolutely:

Whatever it is that you’re giving away in return for the visitor’s name and email address, make sure that it is worth having. If it isn’t, they’ll never visit your website again.



List Wire - Get Your Free Autoresponder

Google Loves Blogs

For reasons best known to itself, Google loves blogs.

However, it loves one of the most popular blogging platforms even more, and that platform is WordPress. WordPress is probably the most widely used blogging and content management system in the world today, takes about five minutes to set up and, best of all, it’s absolutely free. Installing WordPress couldn’t be easier and I can show you how to do it. (Contact me) If you want more traffic, install a WordPress blog on your website.

Quick, easy traffic generation

At one time, all websites were created using a language called HTML; indeed, many still are. Today however, many of the best and biggest websites are actually WordPress sites. The advantage of a WordPress site is that fresh material can be added regularly and easily. Blog articles don’t have to be long and just 300 words added twice a week will make a huge difference to your website’s search engine rankings.

Having a blog is a tremendously powerful means of producing huge amounts of free, targeted traffic to any website. If it’s a subject they know about, even inexperienced writers can produce a reasonable quality, 300 word blog post in about an hour or less. If you really want more targeted traffic, don’t neglect or underestimate the power of blogs – and make absolutely sure that you have one as part of your website.

Writing Guest Blog Posts

Increase your traffic by having a well established ‘authority site’ link to yours. Search engines look for websites that are referenced by authority sites and regard such linked sites as being more worthy of promotion. This is not the same as you having a link to the authority site. What is required by the search engines, especially Google, is that people can go to the authority site, find a link to your website and click on it. So, the question is:

“How to do I get an authority site to link to mine?”

If you have some writing skill, an excellent way in which to gain links – and therefore traffic – is to write for an already established blog. This may seem a daunting prospect at first but, when you realise how much you know about your own business and the niche in which it operates, it soon becomes clear that you have information and opinions that can be usefully shared with others in the same niche. By including a link to your website in your bio, you establish a link with the authority site.

Finding the right opportunities

You need to find guest post openings. Looking for places to guest post isn’t difficult; just Google ‘guest posting’. What you’re looking for however is very different. You want high quality sites related to your own business or industry. These sites will fulfil most or all of the following requirements:

  • The blog content is relevant to your own business or niche
  • The blog audience will have a direct or indirect interest in your business niche
  • The blog’s own articles will have successfully drawn comments from engaged readers
  • The blog editor engages in relevant social media activity, which will promote your posts
No portfolio? No problem

One thing that sometimes deters people from approaching other blogs is the lack of a ‘portfolio’ showing examples of previous blog contributions. It’s perfectly reasonable that before a well established, industry-related blog allows someone to write for them, the blog owner or editor will want to know that the person contacting them can write to the required standard. So, if you haven’t guest-posted before, what do you use for your credentials?

The answer is to direct the intended recipient of your article to your own blog. By the time you consider guest blogging, you should have already written several successful posts for your own blog. By looking at those, the editor or owner of the guest blog for which you wish to write can be assured of your competence. Your own posts will show that you are in the same business, know what you are talking about and have something worthwhile to contribute. You don’t need hundreds of posts; just a few really good ones that will give a good flavour of what you can offer the guest blog.

In short a WordPress website is the most valuable action you can do for your online business. I have videos ready to show you how to install and implement WordPress Blogging Platform. Contact me.

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10 Proven Methods of Free Highly Targeted Traffic

10 methods to successfully generate more targeted traffic to your website without costing you a penny. Only your own time is required

These top ten methods are:

  1. Highest quality content – the key to everything
  2. Google Loves Blogs
  3. Writing guest blog posts
  4. Lists & free autoresponders – your secret weapon
  5. E-books and how to give them away – profitably!
  6. Free trials that convert to traffic
  7. Web pages that actually work
  8. Tutorials that actually teach
  9. Press releases – don’t ignore them
  10. Forum seeding without spamming

A final few words

This above is not intended to be exhaustive and it’s fair to say that almost every topic covered here deserves its own detailed guide. Nevertheless, if you follow the tips and methods outlined above, it will not take long to start seeing the results in terms of higher traffic flow to your website. Please, put what you have learned into action. Many good businesses fail to get the targeted web traffic they deserve but yours need not be one of them. The techniques above don’t cost you a penny and, once you get into the habit of using them, will take no longer to implement than whatever you do now.

 

High Quality Content – The Key to Everything

Highest Quality Content – The Key to Everything

Words alone are not enoughIf you fill your website with rubbish, it will be heavily penalised by Google and the other search engines and attract very little traffic. Nowadays, words alone are simply not enough.Previously, it was possible to fill a webpage with almost anything, good or bad, safe in the knowledge that sooner or later it would be picked up by the search engines and promote itself up the page rankings. Google put an end to all that, some websites having been wiped from the face of the Internet altogether because the content was of such poor quality. Now more than ever, if you want your website to attract targeted visitors, the content of your website must be of the highest quality possible.

So what is high quality content?

Very simply, high quality content must be:

  • Informative
  • Accurate
  • Unique

Content should also be compelling and, if appropriate, entertaining; as far as the search engines are concerned however, it is the three qualities above that matter. If you’re serious about getting more targeted traffic, do this now:

Write on a piece of card, “Content is King!” and stick it to your computer. Seriously.