Frustrated because your emails go un-opened?
Use these tips to improve your results and make your business stand out so that your emails are read.
1. Give readers a reason to open your email
Otherwise your email is trash. Literally. Don’t forget to tell your audience: What’s In It For Me (aka WIIFM)?
Don’t limit your email communications to sales push. Even though your content isn’t focused on making a sale, you’ll lay the foundation to develop relationships with your community by making them feel that they know you.
2. Show your personal side
Why? It’s like talking to a good friend. So they can know. like and trust you.
Include a personal note in your emails and newsletters as these communications can resonate with your readers. They make readers feel like they know you personally.
Note this doesn’t give you permission to over share. Don’t make your private life public.
3. Take the time to thank your audience
Here’s another traditional form of correspondence to which any newlywed can relate. Write a note. Tell your customers: thank you!
I’m not talking about auto-responders that check up on whether you’ve received the product or are willing to review it.
Write an email message that your customers will open. Give them help to make their purchase more useful to them.
4. Figure out how to break into your reader’s inner circle
Attention remains your audience’s scarcest resource. You have to earn the ability to appear in your subscriber’s inbox with every email.
Remember there’s LOTS of competition to get into the email inbox. Don’t forget, it’s not just your competitors! It’s every other person or business that wants your audience’s attention.
You must earn your audience’s trust. This means don’t just add people to your list without their permission.
5. Move your readers to take action
This doesn’t mean buying. It can be sharing on social media or via email. Remember it takes multiple impressions before people purchase.
6. Resend your unopened emails
A week after you email your list, resend the email with a different subject line. Don’t forget to suppress people who opened it. This increases your reader rate with limited incremental effort.
7. Optimize your content for mobile use
Email is one of the biggest activities people do on a smartphone, especially people who have work email addresses.
Remember to think mobile first. (Here’s the lowdown on 2016 Mobile Marketing.
The email content marketing bottom line: Offer your email subscribers more than just promotional push communications.
Where possible, get personal by showing your readers insights from your personal side.
What email content marketing resonates best with your readers and why?